1. Who we are

Brand Forward Private Limited ("Brand Forward", "we", "us", "our") is a full-service creative and digital agency based in Rawalpindi–Islamabad, Pakistan, operating the website bfwd.io (the "Site"). We are committed to protecting your privacy and handling your personal information responsibly. This policy explains what we collect, why we collect it, and the choices you have.

2. Scope of this policy

This policy applies to information collected through the Site — including our contact form and newsletter — and to enquiries you send us by email. It does not cover data we process on behalf of clients during service engagements; that processing is governed by the relevant service agreement.

3. Information we collect

Information you provide directly. When you submit our contact form, we collect the details you enter: your name, company or organisation, email address, phone or WhatsApp number, the service you're interested in, an indicative budget, and your message. When you subscribe to our newsletter, we collect your email address. When you email us, we receive your email address and the contents of your message.

Information collected automatically. Like most websites, our hosting infrastructure may automatically log basic technical data such as your IP address, browser type, device type, pages visited, and referral source. We use this information in aggregate to understand how the Site is used and to keep it secure.

• We do not require you to create an account to use the Site.
• We do not knowingly collect sensitive personal data (such as health, religious, or financial account information) through the Site.
• We do not sell your personal information to anyone.

4. How we use your information

• To respond to enquiries — contact form and email details are used to reply to you, prepare proposals, and discuss potential work.
• To send our newsletter — if you subscribe, we send occasional emails about industry insights and agency updates. You can unsubscribe at any time.
• To operate and improve the Site — aggregate usage data helps us understand what content is useful and keep the Site fast and secure.
• To comply with law — we may process information where required to meet legal or regulatory obligations in Pakistan.

5. How your form submissions are processed

Our contact form is delivered to us using FormSubmit, a third-party form-forwarding service. When you submit the form, the information you enter is transmitted through FormSubmit's infrastructure to our email inbox. We recommend reviewing FormSubmit's own privacy documentation if you would like details of their handling practices. If you prefer not to use the form, you can always email us directly at hello@bfwd.io.

6. Third-party content

Some imagery on the Site is served from third-party content delivery networks (such as Unsplash). When your browser loads these images, those providers may receive standard technical request data such as your IP address and browser type, as with any web resource. We do not share your form or newsletter information with these providers.

7. Cookies and similar technologies

The Site is designed to work without setting marketing or tracking cookies of its own. If we introduce analytics or advertising tools in the future, we will update this policy and, where required, request your consent. Your browser settings allow you to block or delete cookies at any time.

8. Data retention

We keep enquiry and correspondence records for as long as needed to respond to you, evaluate potential engagements, and maintain reasonable business records — typically no longer than three years after our last interaction, unless a longer period is required for legal or contractual reasons. Newsletter subscriptions are retained until you unsubscribe.

9. Security

We take reasonable technical and organisational measures to protect your information, including serving the Site over secure connections and limiting access to enquiry data to team members who need it. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.

10. Your rights and choices

• Access and correction — you may ask us what personal information we hold about you and request corrections.
• Deletion — you may ask us to delete your enquiry or newsletter data, and we will do so unless we are required to keep it.
• Unsubscribe — every newsletter includes an unsubscribe option, or you can simply email us and ask.
• Complaints — if you believe we have mishandled your information, contact us and we will investigate promptly.

11. Children's privacy

The Site is intended for businesses and professionals. It is not directed at children under 18, and we do not knowingly collect personal information from them. If you believe a minor has provided us information, contact us and we will delete it.

12. International visitors

We operate from Pakistan and serve clients worldwide. If you contact us from outside Pakistan, your information will be processed in Pakistan and in the jurisdictions of the service providers described above.

13. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top reflects the current version, and material changes will be highlighted on this page.

14. Contact us

Questions, requests, or concerns about this policy can be sent to hello@bfwd.io, or reach us through the contact page.

1. Acceptance of these terms

By accessing or using bfwd.io (the "Site"), you agree to these Terms of Service ("Terms"). If you do not agree with any part of these Terms, please do not use the Site. These Terms are provided by Brand Forward Private Limited ("Brand Forward", "we", "us", "our"), a creative and digital agency based in Rawalpindi–Islamabad, Pakistan.

2. What the Site is for

The Site presents information about our services, industries, insights, and ways to contact us. Content on the Site is provided for general information only. It describes the kinds of work we do; it is not a binding offer, a guarantee of specific results, or professional advice for your particular situation.

3. Use of the Site

• You agree to use the Site lawfully and not to interfere with its operation, attempt unauthorised access, or introduce malicious code.
• You may not scrape, harvest, or bulk-download Site content or data, including client names and imagery, for commercial reuse.
• You may share links to the Site freely — we appreciate it.

4. Intellectual property

The Brand Forward name, logo, and Site design, along with the text, graphics, and other original content on the Site, are the property of Brand Forward Private Limited or used with permission. Client names and logos shown on the Site belong to their respective owners and appear to indicate our working relationships; nothing on the Site grants you a licence to use any trademark, logo, or content without written permission from its owner.

5. Enquiries, proposals, and engagements

Submitting an enquiry through the Site does not create a client relationship. Services are engaged through a separate written proposal, statement of work, or agreement that sets out scope, deliverables, timelines, fees, and payment terms. If there is any conflict between these Terms and a signed agreement, the signed agreement governs the engagement.

• Estimates shared informally (by email, call, or chat) are indicative until confirmed in a written proposal.
• Project outcomes such as reach, engagement, rankings, or sales depend on many factors outside any agency's full control; case study results describe past engagements and are not a promise of identical outcomes.
• Portfolio rights — unless agreed otherwise in writing, we may reference completed, non-confidential work in our portfolio and marketing.

6. Newsletter

By subscribing to The Forward Brief you consent to receive occasional emails from us. You can unsubscribe at any time using the link in any email or by contacting us. Subscription data is handled as described in our Privacy Policy.

7. Third-party links and services

The Site may reference or link to third-party websites, platforms, and services (for example, social networks or form-processing services). We do not control and are not responsible for their content, availability, or practices. Your use of third-party services is at your own risk and subject to their terms.

8. Disclaimers

The Site is provided on an "as is" and "as available" basis. While we work to keep information accurate and the Site secure and online, we make no warranties — express or implied — regarding uninterrupted availability, freedom from errors, or fitness of the Site's general content for any particular purpose.

9. Limitation of liability

To the maximum extent permitted by applicable law, Brand Forward Private Limited shall not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of the Site, including loss of profits, data, or business opportunity. Nothing in these Terms limits liability that cannot be limited under the laws of Pakistan.

10. Indemnity

You agree to indemnify and hold harmless Brand Forward Private Limited, its directors, and employees from claims, damages, or expenses arising out of your misuse of the Site or violation of these Terms.

11. Suspension and changes to the Site

We may modify, suspend, or discontinue any part of the Site at any time without notice, including updating content, services described, and these Terms. The "last updated" date at the top reflects the current version; continued use of the Site after changes constitutes acceptance of the revised Terms.

12. Governing law and jurisdiction

These Terms are governed by the laws of the Islamic Republic of Pakistan. Any disputes arising from these Terms or your use of the Site shall be subject to the exclusive jurisdiction of the competent courts of Rawalpindi/Islamabad, Pakistan.

13. Contact

Questions about these Terms can be sent to hello@bfwd.io or via the contact page.